According to a consumer trends survey conducted by travel site Klook, Singapore (HG), Japan, and Hong Kong (HK) are the favored overseas destinations for Filipinos due to proximity and visa exemptions.
Klook reported that compared to February 2019, app downloads were up 22% in February 2023. The fourth quarter of 2022 saw a 62% increase in bookings over the previous quarter.
When compared to pre-pandemic levels, monthly reservations are expected to rise by 27% by the end of the year, according to Michelle Ho, general manager for Klook in the Philippines and Thailand. This growth will be driven by both domestic and international travel.
At a conference on March 14, she stated, “Locally, the usual suspects like Manila Ocean Park, Sky Ranch Tagaytay, and Boracay packages would continue to push the development.
In order to better digitalize local tourism and promote recovery, Klook also announced that it would be stepping up some of its more recent initiatives to focus on emerging locations in addition to well-known ones.
Klook Pass is an all-in-one digital pass that bundles together activities like island hopping, spa appointments, and hotel stays for a price that is around 30 to 40% less than when bought separately. It was first introduced during the pandemic and is currently only accessible in Boracay and Cebu.
Ms. Ho also stated that the platform intended to create more pass kinds, such as a family pass, a foodie pass, and a pass for visits outside of those two cities.
She said that Klook currently offers access to 21 cities in the Philippines, up from less than 12 places before the pandemic. “There’s a lot we can do with the technology, and we intend to ratchet it up for the year to come,” she said.
They intend to develop secondary destinations like La Union, Baguio, Batangas, Iloilo, and Bacolod rather than focusing heavily on excursions and attractions.
The top destination at the time, according to Ms. Ho, was Boracay. However, she added, “because of the pandemic, we want to accelerate domestic travel through other destinations too.” Back then, Ms. Ho said, “our mindset was going for destinations with potential for domestic and inbound travelers like Koreans and Chinese.”
The newest product from Klook, Klook Hotels, also includes hotel stays so that customers can conveniently reserve their rooms for a trip.
Ulla Rosanne K. Sy, head of marketing at Klook Philippines, said that it will be followed by Klook Stay Plus, which will debut this year and allow hotel rooms to be combined with meals and activities.
Ms. Sy stated, “We want to push this to complement our major business, which is tours and attractions.
According to Klook’s survey, 87% of Filipinos are keen to travel. According to platform statistics, domestic destination reservations increased by 87% in November 2022 compared to the same month in 2019.
Also, respondents stated that they prefer lengthier holidays of approximately six to nine days when traveling abroad (44%). Three to five-day stays come next (40%), then stays lasting ten days or longer (38%), and finally stays lasting one to two days (15%).
Ms. Ho attributed the willingness to travel more and for longer to the increased access Filipinos have to travelling.
Since more people are becoming tech-literate, travel has become even more accessible to customers, and according to her, this digital change is significantly accelerating the expansion of tourism in the area.