Sandy

Sandy Hu’s journey at Texas Instruments has seen her evolve from engineer to one of China’s highest-rated businesswomen.

Basking in the afterglow of her induction into the Forbes Top 100 list of the most successful Chinese businesswomen at the beginning of the year, Sandy Hu says it’s a reflection of Texas Instruments’ (TI) long-term investment in China.

As TI’s China President, Sandy has led the semiconductor enterprise expertly in its busiest region and, as a result, has been ranked number 74 on the elite list, rubbing shoulders with other corporate queens like the Nestlé CEO of Asia, Oceania and Africa Wan Ling Martello, and McDonald’s Greater China CEO Phyllis Cheung.

And while she would be well within her rights to kick the feet up, pat herself on the back, and reflect on a highly successful two years at the top, she is instead channeling her focus on the next two.

In the next five to 10 years, industry analysts predict that the dollar value of electronics in each vehicle will be double that of current cars.

“There will be many opportunities in the Chinese market over the next couple of years,” she tells The CEO Magazine. “China continues to grow at a rapid rate. We are particularly excited about the automotive industry because we can see China leading the world in sales. That, of course, would be hugely beneficial to us, as we provide the chips used in advanced driving systems. In the next five to 10 years, industry analysts predict that the dollar value of electronics in each vehicle will be double that of current cars.”