CENTRAL, Hong Kong – Sept. 18, 2017 – ANEWSWIRE — Witnessing not only the lack of beer choices in Hong Kong but also the lack of European style beer halls and cuisine in the early 2000s, FRITES’ directors were determined to bring the Belgian beer and food culture to the city. They traveled to Belgium and carefully selected the best beer and gourmet food for their soon to be FRITES, which officially opened in September 2007. FRITES is now a well known and respected restaurant brand in Hong Kong and the directors are eyeing expansion into other regions in the area.
FRITES was established in 2007 as part of the Concept Creations group. Concept Creations has been widely regarded as one of the city’s leading restaurant management companies and has remained true to its founding principles by consistently establishing venues that are unique and innovative, such as Tapeo, Chicha and of course FRITES.
Having gained extensive experience in Australia, the management team underpins the creation of each venue with three core values – authenticity, hospitality and quality – key principles to success in Hong Kong’s highly competitive food and beverage industry. With a no-compromise attitude to ingredients, strict attention to detail and a desire to deliver a consistent experience, the operational teams ensure high standards are maintained at all times. Concept Creations has valued being an employer of choice and believes that offering quality training and benefits to its employees has resulted in the comfortable, welcoming and hospitable ambience each venue is known for.
FRITES’ first decade in Hong Kong
Taking us back to the first FRITES in Central 2007, its signature decor, grand chandeliers hanging from high ceilings and ornate wooden cabinets showcasIng antique glassware, has successfully evoked the attention and support of Hong Kong diners. Next came Wan Chai and Quarry Bay opening in 2010 and 2011 respectively and the fourth branch opening its doors in Causeway Bay in 2015. FRITES’ popular dishes such as the Rich Man Burgers, Mussels Pots, and Steak and Frites have stolen the hearts of Hong Kong diners. Their generous portions and sharing style menu works well with Chinese food sharing culture. FRITES also offers a wide selection of over 8o Belgian beer as well as a vast array of quality wines, and some of the rarest beers in the world. FRITES has won a number of internationally recognised competitions, including the esteemed Stella Artois World Master competition for five consecutive years making FRITES’ food and beverages an impressive option for Hong Kong locals and expats alike. In the next decade FRITES will enhance its footprint with more locations in Hong Kong, and then into other regions in Asia.
“As we head towards our 10th anniversary it is time to reflect on what we have built at FRITES and what the future holds. Firstly we have to say a huge thank you to our customers. Without the loyal following we have created over the last 10 years we would be nothing. It is thanks to them that we have managed to build a Hong Kong brand that is not only strong but trusted. Naturally, none of this would be possible without the amazing FRITES TEAM. From the incredible managers and the Head Chefs right down to the kitchen porters. Every position matters, every person matters and together we work as a team to produce amazing food and amazing service.”